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Category archive for: Design Thinking

Google Design Sprint

Posted in Agile, Customer Experience, Design Thinking, Experience Design, Innovation, and Technology

Google Design Sprint takes the Design Thinking process and compresses the five stages into five days. Developed at Google Ventures, it’s a “greatest hits” of business…

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Personas, Journey Maps, Service Blueprints, and Innovation

Posted in Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, Product, and Service Design

Personas Personas help you specify the context of use by identifying the people who will use your solution, what they will use it for, and…

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Creativity and Innovation

Posted in Design Thinking, and Innovation

There is a world of techniques, methods and process that generate ideas (creativity) and convert those ideas into reality (innovation). They are “tools in a…

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Minimum Viable Product

Posted in Business Strategy, Design, Design Thinking, Innovation, Product, and Uncategorized

A Minimum Viable Product (MVP) center around the business perspective. It asks the question “what is the minimum product I have to build to figure…

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How to Win I-Want-To-Buy Moments

Posted in Analytics, Brand, Customer Experience, Design Thinking, Experience Design, and Voice of the Custostomer

In a Think with Google I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey blog, they shared five tips to win micro-moments. I supplemented them…

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ProductCamp SoCal Saturday, October 24, 2015 at EventPlex in Anaheim

Posted in Conference, Design Thinking, Experience Design, Innovation, Leadership, and Product

ProductCamp SoCal is a free, user-driven, collaborative unconference for product managers, marketers and designers in Southern California. It is a one-day gathering of product professionals…

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Invention is the Practical Application of Creative Thought

Posted in Design Thinking, and Innovation

In The Business Book, they state that “Creativity involves the generating of ideas, alternatives, or possibilities, and the consideration of situations or problems in novel…

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People Drive Cash, Profit, Assets and Growth… How do you Anticipate Their Needs?

Posted in Design Thinking

In Seeing the Big Picture: Business Acumen to Build Your Credibility, Career, and Company, Kevin Cope, puts People at the center of his 5 Key…

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Build a Design Thinking Culture that Creates World-Class Innovations

Posted in Business Strategy, Design Thinking, Innovation, and Leadership

In order to be a top brand, companies need to build a Design Thinking culture that supports world-class innovation. Many organizations are focused on operational…

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Intervention Design and Iterative Prototyping

Posted in Design Thinking, Innovation, Product, and Service Design

You all know my evangelism for iterative prototyping… Well, you can imagine my joy when I saw this month’s Harvard Business Review dedicated to “The…

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