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Category archive for: Customer Insights

Create a Brilliant Product Roadmap

Posted in Business Strategy, Customer Insights, Leadership, Product, and Technology

Full disclosure, I love Aha! Product Management road-mapping software and have introduced it to several companies. When I saw this post by Brian de Haaff,…

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Personas, Journey Maps, Service Blueprints, and Innovation

Posted in Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, Product, and Service Design

Personas Personas help you specify the context of use by identifying the people who will use your solution, what they will use it for, and…

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How True Innovation Happens When Usability Informs Technology at Google

Posted in Customer Experience, Customer Insights, Experience Design, and Innovation

From think with Google, Mobile App Development: How to Create a Useful App: “Our user-centric thinking guided us even as we began developing our app,…

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The Narrowing Effect: Understanding Time Pressure in Customer Experiences

Posted in Customer Experience, and Customer Insights

The Narrowing Effect is a result of not having enough time to make a decision. To manage the stress of time crunches, we focus on…

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Persona Walkthrough

Posted in Customer Experience, Customer Insights, Design, Experience Design, and Service Design

The other day I was helping a good friend and colleague with a “persona walkthrough.” A persona walkthrough is when you “walkthrough” your experience assuming…

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How Do You Design Great Solutions for People?

Posted in Customer Experience, Customer Insights, Event, and Experience Design

We can only design great solutions for people when we have a deep and detailed knowledge of their needs. Each new generation of solutions improves…

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Tailor Customer Insights to Prioritize Actions

Posted in Business Strategy, Customer Experience, Customer Insights, and Voice of the Custostomer

Just as we discussed how to chart satisfaction and value, you can do the same with tailoring your customer insights to prioritize actions. Somewhat like…

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Word of Mouth Strategies and Tactics

Posted in Customer Experience, Customer Insights, and Voice of the Custostomer

Source: Modern Comments Customer Feedback Stats From Medipost’s Let’s Rethink How Advertising Works: “As far back as 1966 the phrase “word of mouth advertising” was…

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Recent Study Shows How Much That Device Usage Varies by Generation

Posted in Analytics, and Customer Insights

MillwardBrown Digital conducted a digital survey via mobile or desktop devices that included 1018 US respondents ages 18 – 69 who own or have access…

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Six Steps to Building a Customer Journey Map

Posted in Analytics, Brand, Customer Experience, and Customer Insights

Danny Peters is Customer Experience consultant at Conexperience, specializing in Customer Journey Mapping and Customer Experience Management. He posted 6 Steps to Build a Customer…

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