Skip to content

Category: Business Strategy

The GE–McKinsey Nine-Box Matrix

Posted in Brand, Business Strategy, Leadership, and Product

Large organizations with multiple business units need a way to determine where to invest across all the units. The GE–McKinsey Nine-Box Matrix is a method…

The Essential Guide To SWOT Analysis: An Interview with Jackson Hille

Posted in Business Strategy

Jackson Hille is a Content Associate for FormSwift, a SaaS startup that focuses on providing customizable personal and legal templates to small businesses and nonprofits.…

The BCG Growth Share Matrix with Design Thinking for Today’s Economy

Posted in Business Strategy, and Design Thinking

The BCG growth–share matrix is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help businesses decide…

%d bloggers like this: