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Category: Business Strategy

The Four Stages of Learning and Your 30-60-90 Day Plan

Posted in Business Strategy, and Leadership

The Four Stages of Learning suggests that individuals are initially unaware of how little they know, or unconscious of their incompetence – we don’t know…

Empathy Maps

Posted in Business Strategy, Customer Experience, Customer Insights, Design Thinking, and Experience Design

How do you win the attention of your audience and create content they actually care about? It happens when you take the time to understand…

How to Get Your UX Team a Seat at the Table: Building UX into Business Competency

Posted in Business Strategy, Experience Design, and Leadership

I have grown several UX departments from little or nothing to global highly efficient and effective teams. In every case, it was the same –…

Tom Friedman’s Five Rules for Surviving our New Economy

Posted in Business Strategy, and Career Advice

From The Wall Street Journals article, Radically Open: Tom Friedman On the Future of Work,Tom Friedman, Pulitzer Prize-winning columnist for The New York Times and author…

Building the Right Thing, Building it Right, Building it Fast

Posted in Agile, Business Strategy, Innovation, and Technology

Markets are changing faster than ever. We are living Moore’s Law. In 1965, Intel co-founder, Gordon Moore, noticed that the number of transistors per square…

Kano Model

Posted in Business Strategy, Customer Experience, Experience Design, and Innovation

A product or service feature will drift over time from a delightful innovation to a basic need. The drift is driven by customer expectations and…

Defining and Developing Your UX Strategy and KPIs

Posted in Agile, Business Strategy, and Experience Design

I recently helped a large enterprise software organization define and develop their UX strategic objectives and Key Performance Indicators (KPI). We held a two-day offsite.…

Create a Brilliant Product Roadmap

Posted in Business Strategy, Customer Insights, Leadership, Product, and Technology

Full disclosure, I love Aha! Product Management road-mapping software and have introduced it to several companies. When I saw this post by Brian de Haaff,…

The Power of Optimism

Posted in Business Strategy, Career Advice, Culture, Innovation, Leadership, and Life

“A pessimist sees the difficulty in every opportunity; an optimist sees the opportunity in every difficulty.” – Winston Churchill In today’s dynamic markets, teams must…

How to Hire the Right User Experience Talent

Posted in Business Strategy, Experience Design, and Leadership

Over the years, this is the most consistent question I get asked is “How do you hire the right User Experience talent?” Here are my…

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