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Category: Business Strategy

Design Thinking Enhances Culture, Speed, Efficiency, Customer Experience and Profitability

Posted in Business Strategy, Customer Experience, and Design Thinking

A recent Forrester Total Economic Impact Study found that Design Thinking practiced across diverse portfolios of products and services helped clients reduce costs, increase speed,…

Trust and Loyalty

Posted in Business Strategy, Culture, and Leadership

I have been fortunate to have some great leaders along my path. They seemed to have genuinely cared about me and instilled in me a…

The Design Mission Statement

Posted in Business Strategy, Customer Experience, Design, Experience Design, and Leadership

A mission statement is a written declaration of an organization’s core purpose. Properly crafted mission statements: serve as filters to separate what is important from…

The Design Vision Statement

Posted in Business Strategy, Design, and Leadership

Over the years, I have developed my share of Design vision, missions, goals and strategies. Early in my career, I developed the teams from scratch…

The Four Stages of Learning and Your 30-60-90 Day Plan

Posted in Business Strategy, and Leadership

The Four Stages of Learning suggests that individuals are initially unaware of how little they know, or unconscious of their incompetence – we don’t know…

Empathy Maps

Posted in Business Strategy, Customer Experience, Customer Insights, Design Thinking, and Experience Design

How do you win the attention of your audience and create content they actually care about? It happens when you take the time to understand…

How to Get Your UX Team a Seat at the Table: Building UX into Business Competency

Posted in Business Strategy, Experience Design, and Leadership

I have grown several UX departments from little or nothing to global highly efficient and effective teams. In every case, it was the same –…

Tom Friedman’s Five Rules for Surviving our New Economy

Posted in Business Strategy, and Career Advice

From The Wall Street Journals article, Radically Open: Tom Friedman On the Future of Work,Tom Friedman, Pulitzer Prize-winning columnist for The New York Times and author…

Building the Right Thing, Building it Right, Building it Fast

Posted in Agile, Business Strategy, Innovation, and Technology

Markets are changing faster than ever. We are living Moore’s Law. In 1965, Intel co-founder, Gordon Moore, noticed that the number of transistors per square…

Kano Model

Posted in Business Strategy, Customer Experience, Experience Design, and Innovation

A product or service feature will drift over time from a delightful innovation to a basic need. The drift is driven by customer expectations and…

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