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Category: Business Strategy

Customer Journey Map Metrics

Posted in Brand, Brand Experience, Business Strategy, Customer Experience, and Customer Insights

Customer journey maps are a visualization of the journey that your customers go through to understand and engage with your organization. They tell a story…

Doing Good is Great for Your Brand

Posted in Brand, Brand Experience, and Business Strategy

Altruistic behavior is common throughout the animal kingdom, particularly in species with complex social structures. For example, vampire bats regularly regurgitate blood and donate it…

Authenticity, Your Brand Promise and Experience

Posted in Brand Experience, Business Strategy, Customer Experience, and Experience Design

I was having coffee with my good friend, Mark Tomaszewicz, Chief Experience Officer at Bulldog Drummond. Mark was sharing with me this idea that at the…

Are Your Customers Analog or Digital?

Posted in Business Strategy, Customer Experience, Customer Insights, Design Thinking, Experience Design, Innovation, and Technology

My wife called from the garden to my daughter asking for the time. My daughter replied three fifty (3:50). I immediately thought “why didn’t she…

Design Thinking Enhances Culture, Speed, Efficiency, Customer Experience and Profitability

Posted in Business Strategy, Customer Experience, and Design Thinking

A recent Forrester Total Economic Impact Study found that Design Thinking practiced across diverse portfolios of products and services helped clients reduce costs, increase speed,…

Trust and Loyalty

Posted in Business Strategy, Culture, and Leadership

I have been fortunate to have some great leaders along my path. They seemed to have genuinely cared about me and instilled in me a…

The Design Mission Statement

Posted in Business Strategy, Customer Experience, Design, Experience Design, and Leadership

A mission statement is a written declaration of an organization’s core purpose. Properly crafted mission statements: serve as filters to separate what is important from…

The Design Vision Statement

Posted in Business Strategy, Design, and Leadership

Over the years, I have developed my share of Design vision, missions, goals and strategies. Early in my career, I developed the teams from scratch…

The Four Stages of Learning and Your 30-60-90 Day Plan

Posted in Business Strategy, and Leadership

The Four Stages of Learning suggests that individuals are initially unaware of how little they know, or unconscious of their incompetence – we don’t know…

Empathy Maps

Posted in Business Strategy, Customer Experience, Customer Insights, Design Thinking, and Experience Design

How do you win the attention of your audience and create content they actually care about? It happens when you take the time to understand…

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