Skip to content

Category: Brand

Outside In

Posted in Books, Brand, Customer Experience, and Experience Design

Determining, developing and delivering your customer experience is an Outside-in process. Too many companies make the mistake of thinking that they know what is best…

The Holistic Experience between Brands, Products and Services

Posted in Brand, Customer Experience, Emotional Design, and Experience Design

“Apple has been held up as the definitive example of how to integrate a brand and its products and services to create an extraordinary company.…

Designing Great Customer Experiences with the Power of A/B Testing

Posted in Brand, Customer Experience, and Experience Design

“Over the past decade, the power of A/B testing has become an open secret of high-stakes web development. It’s now the standard (but seldom advertised)…

The Power and Financial Value of Designing a Great Customer Experience

Posted in Brand, Customer Experience, Emotional Design, and Experience Design

Great designs create elegant and meaningful experiences for customers. And the design-oriented organizations understand the financial value of this:  “Apple, the epitome of a design-led…

Customer Experience is a Journey – Not a Destination

Posted in Brand, Culture, and Customer Experience

Too few companies are even managing their customer experiences. Customers are having experiences with their brand, message, and business – but they are not listening.…

Five Design Principles to Make a Great Customer Experience from Citrix

Posted in Brand, Customer Experience, and Emotional Design

Citrix Design team put out this great video, Why Design Matters to Me – Using Design to Make a Difference, where they explain five design…

Customer Experience, Brand and that Emotional Connection

Posted in Books, Brand, Customer Experience, and Emotional Design

“Where does your brand begin and end? Where does your marketing stop and delivering online start? With cloud computing, online purchases, SAAS use, and live…

%d bloggers like this: