Skip to content

Category: Brand

Pokémon Go and New Technology Innovation

Posted in Brand, Innovation, mobile, and Technology

Unless you have been living in a cave, you are aware of the Pokémon Go phenomenon. Pokémon Go is a free augmented-reality app from Niantic…

User Experience is not what you think it is

Posted in Brand, Business Strategy, Customer Experience, Design, Experience Design, and Product

UI is not UX   Usability is not UX   Design is not UX User experience encompasses all aspects of your end-user’s interaction with your…

What do Product Managers need to know about User Experience?

Posted in Brand, and Business Strategy

Let me start with “What do Product Managers need to know about Product Management.” In 1931 at Proctor & Gamble, Neil McElroy wrote a memo…

Small Companies can Deliver Great Experiences just like Apple

Posted in Brand, Business Strategy, Customer Experience, and Experience Design

Did you get a chance to catch me on Real Talk San Diego1700 AM Friday, December 3 from 11 to 12? If not or if…

User Experience encompasses all aspects of Your Customers interaction with Your Brand

Posted in Analytics, Brand, Business Strategy, Customer Experience, Experience Design, Product, and Service Design

User experience encompasses all aspects of the end-user’s interaction with the company, its services, and its products. It is an approach that puts the user…

How to Win I-Want-To-Buy Moments

Posted in Analytics, Brand, Customer Experience, Design Thinking, Experience Design, and Voice of the Custostomer

In a Think with Google I-Want-to-Buy Moments: How Mobile Has Reshaped the Purchase Journey blog, they shared five tips to win micro-moments. I supplemented them…

Emotion and the Customer Experience go Hand-in-Hand

Posted in Books, Brand, Customer Experience, Emotional Design, and Event

“No purchase is void of emotion. Brands have spent millions attempting to connect positive feelings to a product… Increasingly, brands are striving to bring emotion…

Six Steps to Building a Customer Journey Map

Posted in Analytics, Brand, Customer Experience, and Customer Insights

Danny Peters is Customer Experience consultant at Conexperience, specializing in Customer Journey Mapping and Customer Experience Management. He posted 6 Steps to Build a Customer…

The GE–McKinsey Nine-Box Matrix

Posted in Brand, Business Strategy, Leadership, and Product

Large organizations with multiple business units need a way to determine where to invest across all the units. The GE–McKinsey Nine-Box Matrix is a method…

Cross-Channel Attributes and the Customers’ Journey

Posted in Analytics, Brand, Customer Experience, and Customer Insights

“Attribution helps brands track their marketing and media efforts more accurately and show how they impact the overall business.” Daniel Kehrer, VP Marketing at MarketShare, posted…

%d bloggers like this: