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Easy to Use 2.0: 
User Experience Design in Agile Development for Enterprise Software

The intersection of the customer, user and technology is at the heart of this concise guidebook for developing easy to use software. In Easy to Use 2.0, Sean Van Tyne expands on his previous edition, taking the complex topic of agile development for enterprise software and making it easy to understand and easy to implement. Easy to Use 2.0 is an easy to use guide to creating simple yet effective enterprise applications.

Easy to Use 2.0 covers new topics like user experience myths and realities, the experience economy, user experience maturity model, and how to create your user experience strategy. There are new case studies from the field, what is design thinking and how to do design sprints, minimal viable and minimal desirable products, how to handle UX debt, how to hire the right talent for your organization and more.

Easy to Use is your roadmap to successfully integrating UX design and Agile development. Businesses wishing to rapidly create great software would be well advised to get a copy of this book for every member of the team. You want Easy to Use 2.0 as your software development companion. Particularly where business wins, losses and profits depend on user experience being better than the competition.


Customer Experience Revolution

The Customer Experience Revolution
Now in its third printing

Book Trailer

A revolution is underway, a shift in dynamic that has changed the consumer-business relationship forever. This “Customer Experience Revolution” is the subject of this book by Jeofrey Bean and Sean Van Tyne. This book is essential reading for anyone  wanting to understand how businesses are evolving in this new century. To learn more, please visit

Purchase The Customer Experience Revolution from Brigantine Media or any seller of fine books.

The Guide to the Product Management and Marketing Body of Knowledge

Many of the leading voices in the product management profession collaborated closely with working product managers to develop The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide). This effort was enhanced by project management, user experience, and business analyst thought leaders who further defined and optimized several essential working relationships that improve product manager effectiveness.

It was an honor to work with Greg Geracie and the team on this guide. I provided the introduction to user experience (UX) for product management; describing the integration of UX activities into the overall product management process; and describing UX methods for product managers.

Human Centered Design

Corporate User-Experience Maturity Model Human Centered Design

Springer Berlin / Heidelberg, 2009, Volume 5619/2009, pages 635-639

ISBN: 978-3-642-02805-2

User experience encompasses all aspect of a persons experience with an organization’s services and products. Organizations may or may not be aware of their customers’ experience with their services or products and give different degrees of attention to developing and managing their customers’ experiences. These degrees of attentions given to their customer experience can be measured and charted by phases or stages along a continuum of dedication or maturity. Based on the Capability Maturity Model Integration and the Corporate Usability Maturity, this paper presents a model of user experience maturity by level based on an organizations dedication of resources, budget, and process integration. buy book

One Comment

  1. Sean congrats to you! I’m excited for you. I’ll be by to buy an autographed book.

    October 23, 2012

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