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Month: October 2017

Better Decisions with Better Metrics

Posted in Customer Experience, Customer Insights, and Experience Design

You are providing solutions for your customers. Are you meeting their needs? How do you know? You know that Sales decreased or renewals went down…

Meet Your Brand Promise by Involving Your Customers Early and Often

Posted in Customer Experience, Experience Design, and Innovation

It is crucial to ensure that your products and services meets the needs and capabilities of your customers, particularly in terms of the experience you…

Human-Centered Design, Design Thinking and Design Making

Posted in Design Thinking, Experience Design, Innovation, and Uncategorized

Human-Centered Design (HCD), as the name implies, is designing solutions around people. HCD involves the human perspective in all steps of the problem-solving process by…

The Most Important Experience Metric

Posted in Experience Design, Product, Service Design, and Technology

You could be measuring a ride experience at Disneyland, the driving experience of a Tesla, a medical device in the operating room – or your…

Designing Experiences with Lean Principles

Posted in Agile, and Experience Design

The term “Lean” was first coined by John Krafcik in his 1988 article, “Triumph of the Lean Production System” based on his experience as a…

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