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Date archive for: April 2017

Many Ways to Think About Your Personas

Posted in Agile, Experience Design, Product, and Service Design

Ten years ago, I wrote in “Product Design: Bridging the Gap Between Product Management & Development” for Pragmatic Marketer that: “Personas are a stand-in for…

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Group Personas

Posted in Experience Design

In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction…

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Delivering Experience Design as a Service: An Interview with Steve Craig, Director, Products & Experience at Mitek

Posted in Experience Design, mobile, Product, Service Design, and Technology

Steve Craig, Director of Products & Experience for Identity at Mitek, is a product leader known for creating and executing product vision and driving technology roadmaps…

Read MoreDelivering Experience Design as a Service: An Interview with Steve Craig, Director, Products & Experience at Mitek

Service Design Trends for 2017 – Agile Meets Design Thinking

Posted in Agile, Design Thinking, and Service Design

John Knight posted this a few months ago. I believe that that these 10 trends are worth paying attention to: “…underpin digital transformation across mobile,…

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