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Date archive for: May 2016

How True Innovation Happens When Usability Informs Technology at Google

Posted in Customer Experience, Customer Insights, Experience Design, and Innovation

From think with Google, Mobile App Development: How to Create a Useful App: “Our user-centric thinking guided us even as we began developing our app,…

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Value-Driven Design to Value-Centered Design

Posted in Business Strategy, Customer Experience, Design, and Experience Design

Value-Driven Design is a process where the design choices are made to maximize system value rather than to meet performance requirements. Value-Driven Design grew from…

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The Narrowing Effect: Understanding Time Pressure in Customer Experiences

Posted in Customer Experience, and Customer Insights

The Narrowing Effect is a result of not having enough time to make a decision. To manage the stress of time crunches, we focus on…

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Creativity and Innovation

Posted in Design Thinking, and Innovation

There is a world of techniques, methods and process that generate ideas (creativity) and convert those ideas into reality (innovation). They are “tools in a…

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Globalization, Internationalization and Localization – What does all it Mean?

Posted in Culture, Customer Experience, Product, and Service Design

I get this one on a regular basis – especially working with global organizations’ product and services design and development. Here is how it breaks…

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UX Boot Camp Workshop Workbooks

Posted in Customer Experience, Experience Design, and Product

One of the best parts of the UX Boot Camps are the workshops – and the workbooks. There are several workshops throughout the day at…

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