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Month: May 2016

How True Innovation Happens When Usability Informs Technology at Google

Posted in Customer Experience, Customer Insights, Experience Design, and Innovation

From think with Google, Mobile App Development: How to Create a Useful App: “Our user-centric thinking guided us even as we began developing our app,…

Value-Driven Design to Value-Centered Design

Posted in Business Strategy, Customer Experience, Design, and Experience Design

Value-Driven Design is a process where the design choices are made to maximize system value rather than to meet performance requirements. Value-Driven Design grew from…

The Narrowing Effect: Understanding Time Pressure in Customer Experiences

Posted in Customer Experience, and Customer Insights

The Narrowing Effect is a result of not having enough time to make a decision. To manage the stress of time crunches, we focus on…

Creativity and Innovation

Posted in Design Thinking, and Innovation

There is a world of techniques, methods and process that generate ideas (creativity) and convert those ideas into reality (innovation). They are “tools in a…

Globalization, Internationalization and Localization – What does all it Mean?

Posted in Culture, Customer Experience, Product, and Service Design

I get this one on a regular basis – especially working with global organizations’ product and services design and development. Here is how it breaks…

UX Boot Camp Workshop Workbooks

Posted in Customer Experience, Experience Design, and Product

One of the best parts of the UX Boot Camps are the workshops – and the workbooks. There are several workshops throughout the day at…

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