Skip to content

Month: November 2014

Affective Engineering

Posted in Brand, Design, Emotional Design, Experience Design, and Service Design

Affective Engineering is akin to Emotional Design rooted in Kansei. Kansei is a Japanese word that roughly translates to sensitivity and sensibility. It links the…

Multisensory Experience Design Research Methods

Posted in Brand, Customer Experience, Customer Insights, Design, Design Thinking, and Experience Design

Experience design as a discipline runs the gambit from human factors to fine arts. We experience reality from a variety of senses. As experience designers,…

A Customer Journey Map Workshop

Posted in Brand, Conference, Customer Experience, Customer Insights, and Voice of the Custostomer

Just last week I ran a customer journey map (CJM) workshop at FICO World 2014. I always enjoy the enthusiasm for customers and engagement around…

Designing a Consumer Product Packaging Experience

Posted in Brand, Customer Experience, Customer Insights, Design, Design Thinking, Emotional Design, Experience Design, and Innovation

“We know that consumer purchase decisions are often made quickly and subconsciously, but there are opportunities where it’s possible to influence a consumer’s perception of…

The Role of Information Technology in the Digital Customer Experience Revolution

Posted in Analytics, Culture, Customer Experience, Design, Experience Design, Innovation, and Leadership

Information Technology (IT) refers to anything related to computing technology, such as your computer network, hardware and software that connect you to the Internet, and…

%d bloggers like this: