Team Personas and Experience Maps

Paul Brooks wrote this article for UX Magazine about developing personas for team. Personas are a stand-in for a group of people who share common goals. They are fictional representatives—archetypes based on the users’ behaviors, attitudes, and goals. Usually we make the distinction between Buyer Personas and User Personas where the Buyer is the person … Read more

50 Year Business Roadmap and Design Thinking

I was having lunch with a colleague – catching up on family and his new gig, when we got on a conversation about the difference in US and Japanese business cultures (he has spent the last 25 years working in both). One thing in particular that stood out to me was that Japanese companies have … Read more

The Comic Con Experience

There were a lot of people this year! Since its beginnings in 1970, Comic-Con International: San Diego has grown into the world-wide phenomena of over 130,000 comics, movie, and science fiction fans, geeks, and nerds descending on the San Diego Convention Center for a multi-day event featuring dealers, programs, panels, film screenings, and more. In … Read more