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And One More Thing… Realizing a Vision of Innovation through Customer Experience

Posted in Culture, Customer Experience, and Innovation

“And one more thing…” is a phrase Steve Jobs famously used in making announcements of products towards the end of his presentations.

Steve Jobs also said “We’re gambling on our vision, and we would rather do that than make ‘me too’ products. Let some other companies do that. For us, it’s always the next dream.” and “You‘ve got to start with the customer experience and work back toward the technology – not the other way around.”

Steve’s Job’s Apple had created a culture of realizing a vision. That vision of “one more thing…” drove the ‘we are working of the next big thing’ culture. And at the heart of that was a focus on the customer.

Too often and I see companies deliver what the technology does. They may as well have a sign that says “No innovation sold here.” To innovate, start with your vision of the experience you want to create for your customers than bend the technology to realize it.

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