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Month: January 2014

What Great Brands Do: An Interview with Denise Lee Yohn

Posted in Books, Brand, Customer Experience, Emotional Design, and Experience Design

Blending a fresh perspective, twenty-five years of experience working with world-class brands including Sony and Frito-Lay, and a talent for inspiring audiences, Denise Lee Yohn…

Walt Disney’s Enchanted Tiki Room

Posted in Uncategorized

Some of you may know (or have guessed) that I am a big fan of Walt Disney. I consider Disney the ultimate experience maker. When…

Customer Journey Lessons Learned from Salesforce’s ExactTarget

Posted in Uncategorized

In ExactTarget’s Customer Journey Lessons Learned: Your Guide to Building Lasting Relationships they share: Customers aren’t willing to give their loyalty to brands that don’t…

Customer-Centric Transformation for Your Organization

Posted in Uncategorized

Being Customer-Centric is no longer a “nice to have.” If you don’t start solving your customers’ future problems now – before they become their current…

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