Big Data, Analytics, SaaS and the Experience

We are seeing the blooming of the Experience Economy in the Information Age. There is so much information we have create Big Data. The trend to larger data sets is due to the additional information derivable from analysis of a single large set of related data. Data sets grow in size in part because they … Read more

Finding Success with Your Customer Experience: An Interview with Lacey Grey, one of the first Chief Customer Officers in the US

Lacey Grey is a Customer Management executive and one of the first Chief Customer Officers in the US.   Grey is currently the principal at Customer Value Growth, an umbrella company formed by Grey for her consulting efforts with global companies in some stage of the customer centric journey.  Prior to Customer Value Growth, Grey … Read more

Commit to the Customer – not the Technology

One of our greatest challenges in designing the best experiences for our customers is not letting the technology limitation determine the customer experience. When organizations commit to the technology instead of committing to the customers – everyone loses. In this age of the experience economy, this can mean the end for organizations that do not … Read more