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Month: April 2012

Great Leaders have a Fundamentally Different Understanding of the Company Experience

Posted in Culture, and Leadership

On April 23, 2012, Geoffrey James posted 8 Core Beliefs of Extraordinary Bosses. In this post, Geoff shares that the best managers have a fundamentally…

Five Design Principles to Make a Great Customer Experience from Citrix

Posted in Brand, Customer Experience, and Emotional Design

Citrix Design team put out this great video, Why Design Matters to Me – Using Design to Make a Difference, where they explain five design…

From Customer to User Experience

Posted in Customer Experience

When our experience design team is creating solutions – and that is exactly what great experience designs do – we ask ourselves three questions: What…

A Modest Increase in Customer Experience can Result in Significant Gains

Posted in Analytics, and Customer Experience

“Customer experience leaders have more than a 16 percentage point advantage over customer experience laggards in consumers’ willingness to buy more, their reluctance to switch…

How Do You Make Your Employees Customer-Centric?

Posted in Customer Experience

If you want a customer-centric company then you need to create a customer-centric culture. You need to create an environment in which your employees are…

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