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Look at What People are saying about The Customer Experience Revolution

Posted in Books

 “The Customer Experience Revolution is a book that everyone who wants to succeed in business must read.”
— Todd Robinson, Founder and Former Chairman, LPL Financial

“Companies that delight their customers outperform their peers. This guidebook tells us why and how they do it in industries as diverse as retailing, Smartphone, food service and driver education. I highly recommended it to anyone building a customer-focused business or refocusing an existing business on the experience of the customer.”
— Larry Tesler, Larry Tesler Consulting, Former Vice President and Chief Scientist, Apple Computer

“We’ve all heard about great companies like Starbucks, Apple, and Intuit, and we enjoy great experiences with them every day. However, few of us can truly articulate what it is that each of these experiences does for us, much less how we might replicate the experience in our own companies. The Customer Experience Revolution provides us with a great framework of understanding those experiences. It is a mustread for leaders who want to drive great customer experiences within their own organizations.”
— Steve Albee, Senior Vice President, Union Bank

“Where does your brand begin and end? Where does your marketing stop and delivering online start? With cloud computing, online purchases, SAAS use, and live support in social forums, can you even define where your product experience begins and ends? These days you cannot and should not even try. Successful companies have prospered in response to these mega trends by taking the holistic approach described in The Customer Experience Revolution by Jeofrey Bean and Sean Van Tyne. This book is a must-read for anyone in the product delivery value chain. I fully recommend it.”
— Daniel Rosenberg, SVP Product UX, SAP

“This is the best business book in years! Bean and Van Tyne do a brilliant job of analyzing what winners do to create a world-class customer experience. They spell out the winning steps so you can implement them in your business. If you want to increase sales and customer satisfaction and, at the same time, cut your costs, follow the advice in this book.”
— Joely Gardner, Ph.D., Instructor, User Experience and Usability Certificate program,California State University Fullerton, and Founder, Human Factors Research

Its official release is January 2012 but you can pre-order it here – http://www.raphel.com/osc_catalog/product_info.php?products_id=62 – and can get advance copies in December. If you use the code “CX” you will get free shipping.

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