When you know the problem your site helps you solve, the content better addresses the needs of prospects and customers in the market. This “two-way connection” is based on developing a solid view of the website users— new prospects, clients, suppliers, etc., including:
• Who they are
• What they need
• What they want
• How they want it
• Their willingness to pay for it
Unfortunately website business missions are frequently not included in the development process. They are sometimes detached from the real challenges and desired acceleration points of the business. Many times the roles of the website are either too vague or are left languishing for so long their value is obsolete.
This blog series is based on the article Beyond SEO: Driving Customer Attraction, Retention, and Top-Line Growth
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Sean Van Tyne
Sean’s passion is propagating great experiences and making life better.
International speaker, best-selling author and advisor, Sean is an industry leader that helps organizations on their design strategy, operations, and process to deliver innovative solutions with best-in-class experiences to increase customer loyalty and advocacy that creates sustainable long-term revenue.
Sean lectures at the Rady School of Management, UCSD; is an Advocate for the Design Forward Alliance, promoting the values of design and design thinking for better outcomes in business, education, and government; and is a member of the Advisory Board for Thinking Engines, an IoT company helping organizations monitor environmental abnormalities in properties to help provide real time assurance while mitigating risks.
Sean Van Tyne is the author of Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software, co-author of The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, and a contributing author for The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide).
Sean is currently working on another book, speaking at events and providing strategic leadership advisement to organizations that values people and long-term growth.
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