Product Design conducts an analysis of the market, technology, and competition, in terms of the user experience and interface design, early in the product lifecycle to determine the user interface (UI) design direction. Partnering with Product Management, the Product Design group conducts surveys, focus groups, reviews, and other activities to better understand the market, customer, and end-user problems that are being solved in terms of the user experience and interface design.
Product Design conceptualizes a solution to the problems identified in the requirements document that
Product Management creates. The Product Design team develops storyboards, screen flow diagrams, wireframes, prototypes, and other artifacts to validate the UI workflow solution. UI design prototypes are iterated with customers and their end-users to ensure the solution continues to solve their business problems.
Insight from the analysis and design can cause some revisions and/or refinement to the initial requirements.
Product Design also designs and develops some or all of the presentation layer components for the Product Development team.
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Sean Van Tyne
Sean’s passion is propagating great experiences and making life better.
International speaker, best-selling author and advisor, Sean is an industry leader that helps organizations on their design strategy, operations, and process to deliver innovative solutions with best-in-class experiences to increase customer loyalty and advocacy that creates sustainable long-term revenue.
Sean lectures at the Rady School of Management, UCSD; is an Advocate for the Design Forward Alliance, promoting the values of design and design thinking for better outcomes in business, education, and government; and is a member of the Advisory Board for Thinking Engines, an IoT company helping organizations monitor environmental abnormalities in properties to help provide real time assurance while mitigating risks.
Sean Van Tyne is the author of Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software, co-author of The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, and a contributing author for The Guide to the Product Management and Marketing Body of Knowledge (the ProdBOK® Guide).
Sean is currently working on another book, speaking at events and providing strategic leadership advisement to organizations that values people and long-term growth.
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