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User Experience Balanced Scorecard

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It is essential to put your design solutions into the context of the market problems they solve, the business objectives they support, and the customer and user needs they meet. Using a “scorecard” helps organizations balance their strategic objectives across various perspectives such as Financial, Customer, Processes, etc. Each perspective of a scorecard can include objectives, measures, initiatives, etc. – whatever is important to the organization.

One of the more popular scorecard systems is Balanced Scorecard. Balanced Scorecard was originated by Drs. Robert Kaplan (Harvard Business School) and David Norton as a performance measurement framework that added strategic non-financial performance measures to traditional financial metrics to give managers and executives a more ‘balanced’ view of organizational performance.

With the Balanced Scorecard system, an organization can align and manage its User Experience objectives along with other key corporate objectives.

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