I have another article in The Pragmatic Marketer, the Pragmatic Marketing magazine for technology product managers. In this article, I have extended Dr. Donald Norman‘s ideas around activity-centered design to include roles, goals, and scenarios along with discuss the merits of contextual inquiry.
It all came about from a conversation that I was having with a colleague who at the end of the discussion said “you should write that down.” So I did. Please let me know if you enjoyed the article and let me know the next time we are having a discussion if I say anything worth writing down. 😉
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Sean Van Tyne
Author and speaker, Sean Van Tyne is the User Experience Director for FICO where he provides leaderships for teams across the US, UK, and Asia. Prior to FICO, Sean was AVP of User Experience for LPL Financial where he helped define new market segments and develop the product management, iterative design, and agile development plan. Prior to LPL, Sean was Director of User Experience for Mitchell International. Prior to Mitchell, Sean was Director of Product Design for Medibuy. Sean is the current President of UX SIG (www.uxsig.org); the Founder and Chair of the User Experience Business Information Group for SDSIC (www.sdsic.org); on the Executive Board of UXnet (www.uxnet.org); and advisor on numerous professional and corporate boards.
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Hey Sean:
The article on “Roles, Goals, etc.” is pretty good. I agree that going out and experiencing the real scene gives valuable feedback. The sad part is that very few companies do it or have the budget/patience to do it. The mega companies probably take that time, but I doubt any of the mid-size companies bother to take that pain. In any case, this is truly an eye-opener to those who are on the edge and I hope they will read your piece and get motivated more :-).
..sanjiv