I have another article in The Pragmatic Marketer, the Pragmatic Marketing magazine for technology product managers. In this article, I have extended Dr. Donald Norman‘s ideas around activity-centered design to include roles, goals, and scenarios along with discuss the merits of contextual inquiry.
It all came about from a conversation that I was having with a colleague who at the end of the discussion said “you should write that down.” So I did. Please let me know if you enjoyed theĀ article and let me know the next time we are having a discussion if I say anything worth writing down. š
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Sean Van Tyne
Seanās passion is propagating great experiences and making life better.
International speaker, best-selling author and advisor, Sean is an industry leader that helps organizations on their design strategy, operations, and process to deliver innovative solutions with best-in-class experiences to increase customer loyalty and advocacy that creates sustainable long-term revenue.
Sean lectures at the Rady School of Management, UCSD; is an Advocate for the Design Forward Alliance, promoting the values of design and design thinking for better outcomes in business, education, and government; andĀ is a member of the Advisory Board for Thinking Engines, an IoT companyĀ Ā helping organizations monitor environmental abnormalities in properties to help provide real time assurance while mitigating risks.
Sean Van Tyne is the author of Easy to Use 2.0: User Experience Design in Agile Development for Enterprise Software, co-author of The Customer Experience Revolution: How Companies Like Apple, Amazon, and Starbucks Have Changed Business Forever, and a contributing author for The Guide to the Product Management and Marketing Body of Knowledge Ā (the ProdBOKĀ® Guide).
SeanĀ is currently working on another book, speaking at events and providing strategic leadership advisement to organizations that values people and long-term growth.
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Hey Sean:
The article on “Roles, Goals, etc.” is pretty good. I agree that going out and experiencing the real scene gives valuable feedback. The sad part is that very few companies do it or have the budget/patience to do it. The mega companies probably take that time, but I doubt any of the mid-size companies bother to take that pain. In any case, this is truly an eye-opener to those who are on the edge and I hope they will read your piece and get motivated more :-).
..sanjiv