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Sean Van Tyne Posts

User Story Maps and Wireframes

Posted in Agile, and Experience Design

In Agile, user story maps are a holistic view of your product backlog. A product backlog is a repository of requirements for the releases of…

UX Maturity Model and Strategy Scorecard

Posted in Agile, Customer Experience, and Experience Design

Your products and services are delivering an experience to your customers regardless if you are consciously managing them. A good experience delights customers and generates…

Bruce Temkin’s Seven Golden Rules of Customer Experience

Posted in Customer Experience

Bruce Temkin is the co-founder and Chair of the Customer Experience Professionals Association and the Managing Partner of the Temkin Group. Prior to founding the…

Empathy Maps

Posted in Business Strategy, Customer Experience, Customer Insights, Design Thinking, and Experience Design

How do you win the attention of your audience and create content they actually care about? It happens when you take the time to understand…

How to Get Your UX Team a Seat at the Table: Building UX into Business Competency

Posted in Business Strategy, Experience Design, and Leadership

I have grown several UX departments from little or nothing to global highly efficient and effective teams. In every case, it was the same –…

Customer Engagement and Machine Learning

Posted in Analytics, Customer Experience, Customer Insights, and Data Science

Today’s consumers are overwhelmed by a constant deluge of advertisements and promotions. They are tired of the noise and fatigued by all the product options.…

10 Tips to Increase Website Homepage Conversion

Posted in Customer Experience, and Experience Design

I started developing website in the 1990’s – HTML 1, before CSS, basic JavaScript and the beginning of the dot com boom. Now there is…

Design Thinking, Lean and Agile Better Defining Customer Problems and Solutions

Posted in Agile, Customer Experience, Design Thinking, and Experience Design

In today’s experience economy, successful companies don’t stand out because of their efficient production or their better engineering. It is their dedication to understanding their…

The Five Phases of Customer Data-Driven Success

Posted in Customer Experience, Customer Insights, and Innovation

In The Continuum of Data-Driven Success, dear friend and colleague, Annette Franz, Founder and CEO of CX Journey, Inc. shares these five phases of customer…

Ethnographic Research is the Key to Really Understanding Your Customers’ Needs

Posted in Customer Experience, Customer Insights, Experience Design, and Innovation

Ethnography is the branch of anthropology that involves trying to understand how people live their lives. Unlike traditional market researchers, who ask specific, highly practical…

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