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Many Ways to Think About Your Personas

Posted in Agile, Experience Design, Product, and Service Design

Ten years ago, I wrote in “Product Design: Bridging the Gap Between Product Management & Development” for Pragmatic Marketer that: “Personas are a stand-in for…

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Group Personas

Posted in Experience Design

In some cases, you may only need to define a limited set of primary and secondary personas. It may be important to make the distinction…

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Delivering Experience Design as a Service: An Interview with Steve Craig, Director, Products & Experience at Mitek

Posted in Experience Design, mobile, Product, Service Design, and Technology

Steve Craig, Director of Products & Experience for Identity at Mitek, is a product leader known for creating and executing product vision and driving technology roadmaps…

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Service Design Trends for 2017 – Agile Meets Design Thinking

Posted in Agile, Design Thinking, and Service Design

John Knight posted this a few months ago. I believe that that these 10 trends are worth paying attention to: “…underpin digital transformation across mobile,…

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Dieter Rams Design Principles

Posted in Design

Dieter Rams’s early awards for carpentry led to him training as an architect as Germany was rebuilt in the early 1950s. Rams joined Braun in…

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Defining and Developing Your UX Strategy and KPIs

Posted in Agile, Business Strategy, and Experience Design

I recently helped a large enterprise software organization define and develop their UX strategic objectives and Key Performance Indicators (KPI). We held a two-day offsite.…

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Use Error – NOT User Error

Posted in Medical Devices and Technology

I attended this month’s San Diego’s Medical Device and Technology Network meetup. The always wonderful Dr. Joely Gardner, author, speaker, and industry leader human factors and…

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Design Thinking and the Circular Economy

Posted in Design, and Design Thinking

In the Fast Company post, Ideo Says The Future Of Design Is Circular, Adele Peter shares that Designers are now considering the entire system and…

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Design Thinking is Iterative and Cyclical

Posted in Design Thinking

Design Thinking is an iterative process. In the larger context, we understand then explore then materialize our solution. Every step of the way is iterative.…

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Design Thinking: Divergence and Convergence Cycles

Posted in Design Thinking, and Innovation

  In the creative process, you start with an idea. You explore aspects of that idea – go wide – and diverge into many directions…

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