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Sean Van Tyne Posts

Tom Friedman’s Five Rules for Surviving our New Economy

Posted in Business Strategy, and Career Advice

From The Wall Street Journals article, Radically Open: Tom Friedman On the Future of Work,Tom Friedman, Pulitzer Prize-winning columnist for The New York Times and author…

2017 Designer to Developer Ratios Trends

Posted in Customer Experience, Design Thinking, Experience Design, and Technology

One of the questions that I get all the time is “What is the best Designer to Developer ratio?” As you can imagine, this can…

Customer Obsession Metrics

Posted in Customer Experience, Customer Insights, and Experience Design

We are now living in the ‘Age of the Customer’ where the pace of technologic advancement and customer empowerment continues to disrupt today’s business models.…

What are the Top 5 Behaviors of Design-Driven Organizations and Why Do They Matter?

Posted in Uncategorized

This article first appeared in LinkedIn November 14, 2017. Written by one of my heroes, Tim Brown, CEO at IDEO: Some of today’s most successful companies—Airbnb,…

How to Get from Information to Meaning: From Data to Journey Maps

Posted in Customer Experience, Customer Insights, and Data Science

From the article,”To Understand Consumer Data, Think Like an Anthropologist” in From Data to Action: a Harvard Business Review Insight Center Report, Susan Fournier and Bob…

Big Data Insights Improve Customer Journeys and the Bottom Line

Posted in Customer Experience, and Customer Insights

Is big data enough? Aggregate numbers can tell you a lot, but they say very little about how individual customers are thinking and talking about…

Better Decisions with Design Thinking

Posted in Design Thinking

We are constantly making decisions. Some are small and some are big like “should I have the oatmeal or the eggs?” or “How are we…

Better Decisions with Better Metrics

Posted in Customer Experience, Customer Insights, and Experience Design

You are providing solutions for your customers. Are you meeting their needs? How do you know? You know that Sales decreased or renewals went down…

Meet Your Brand Promise by Involving Your Customers Early and Often

Posted in Customer Experience, Experience Design, and Innovation

It is crucial to ensure that your products and services meets the needs and capabilities of your customers, particularly in terms of the experience you…

Human-Centered Design, Design Thinking and Design Making

Posted in Design Thinking, Experience Design, Innovation, and Uncategorized

Human-Centered Design (HCD), as the name implies, is designing solutions around people. HCD involves the human perspective in all steps of the problem-solving process by…

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