Skip to content

Sean Van Tyne Posts

Human-Centered Design, Design Thinking and Design Making

Posted in Design Thinking, Experience Design, Innovation, and Uncategorized

Human-Centered Design (HCD), as the name implies, is designing solutions around people. HCD involves the human perspective in all steps of the problem-solving process by…

The Most Important Experience Metric

Posted in Experience Design, Product, Service Design, and Technology

You could be measuring a ride experience at Disneyland, the driving experience of a Tesla, a medical device in the operating room – or your…

Designing Experiences with Lean Principles

Posted in Agile, and Experience Design

The term “Lean” was first coined by John Krafcik in his 1988 article, “Triumph of the Lean Production System” based on his experience as a…

Building the Right Thing, Building it Right, Building it Fast

Posted in Agile, Business Strategy, Innovation, and Technology

Markets are changing faster than ever. We are living Moore’s Law. In 1965, Intel co-founder, Gordon Moore, noticed that the number of transistors per square…

Kano Model

Posted in Business Strategy, Customer Experience, Experience Design, and Innovation

A product or service feature will drift over time from a delightful innovation to a basic need. The drift is driven by customer expectations and…

Form Design Best Practices and Guidelines

Posted in Design, Experience Design, Technology, and Uncategorized

Every day, we fill out forms. At the office to get our work done and at home to take care of our domestic needs. Forms…

Brand Leaders Deliver Exceptional Experiences

Posted in Customer Experience, Experience Design, and Technology

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect…

Before You Write Your Requirements, Create a Prototype

Posted in Agile, Design Thinking, Experience Design, and Technology

Prototype your ideas before you develop them. Use prototypes to solicit feedbacks from subject matter experts to ensure you are solving the right problem, to…

Crafting Experiences for The Enterprise

Posted in Agile, Customer Experience, Experience Design, and Technology

In 2007, I wrote an article for Pragmatic Marketer magazine entitled “Easy to Use for Whom: Defining the Customer and User Experience for Enterprise Software.”…

User Story Maps

Posted in Agile, and Product

User story maps are a holistic view of your product backlog. Focus on the target outcomes and identifying the best way to ‘slice’ your MVP.…

%d bloggers like this: