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Sean Van Tyne Posts

How to Get from Information to Meaning: From Data to Journey Maps

Posted in Customer Experience, Customer Insights, and Data Science

From the article,”To Understand Consumer Data, Think Like an Anthropologist” in From Data to Action: a Harvard Business Review Insight Center Report, Susan Fournier and Bob…

Big Data Insights Improve Customer Journeys and the Bottom Line

Posted in Customer Experience, and Customer Insights

Is big data enough? Aggregate numbers can tell you a lot, but they say very little about how individual customers are thinking and talking about…

Better Decisions with Design Thinking

Posted in Design Thinking

We are constantly making decisions. Some are small and some are big like “should I have the oatmeal or the eggs?” or “How are we…

Better Decisions with Better Metrics

Posted in Customer Experience, Customer Insights, and Experience Design

You are providing solutions for your customers. Are you meeting their needs? How do you know? You know that Sales decreased or renewals went down…

Meet Your Brand Promise by Involving Your Customers Early and Often

Posted in Customer Experience, Experience Design, and Innovation

It is crucial to ensure that your products and services meets the needs and capabilities of your customers, particularly in terms of the experience you…

Human-Centered Design, Design Thinking and Design Making

Posted in Design Thinking, Experience Design, Innovation, and Uncategorized

Human-Centered Design (HCD), as the name implies, is designing solutions around people. HCD involves the human perspective in all steps of the problem-solving process by…

The Most Important Experience Metric

Posted in Experience Design, Product, Service Design, and Technology

You could be measuring a ride experience at Disneyland, the driving experience of a Tesla, a medical device in the operating room – or your…

Designing Experiences with Lean Principles

Posted in Agile, and Experience Design

The term “Lean” was first coined by John Krafcik in his 1988 article, “Triumph of the Lean Production System” based on his experience as a…

Building the Right Thing, Building it Right, Building it Fast

Posted in Agile, Business Strategy, Innovation, and Technology

Markets are changing faster than ever. We are living Moore’s Law. In 1965, Intel co-founder, Gordon Moore, noticed that the number of transistors per square…

Kano Model

Posted in Business Strategy, Customer Experience, Experience Design, and Innovation

A product or service feature will drift over time from a delightful innovation to a basic need. The drift is driven by customer expectations and…

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