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Fogg’s Seven Strategies to Influence Behavior in Experience Design

Posted in Customer Insights, Data Science, and Experience Design

According to Dr. BJ Fogg, founder of the Persuasive Tech Lab at Stanford University and the Fogg Behavioral Model, persuasive technology uses seven strategies to influence…

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Experience Design, Machine Learning and the Platinum Rule

Posted in Analytics, Experience Design, UX and Analytics, and Voice of the Custostomer

The Golden Rule or law of reciprocity is the principle of treating others as one would wish to be treated. It is a maxim of altruism seen in many religions and cultures. Simply…

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Like Optimism, Happiness is a Good Thing, too

Posted in Culture, and Life

As I have discuss the virtue of optimism, Rebecca Temsen, a blogger at Self Development Secrets, reached out to me and shared this post on happiness.…

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Here comes the User Experience Manifesto on Portofino Media

Posted in Agile, and Experience Design

I sat down with Armond Mehrabian, host of Portofino Media, to talk about the User Experience Manifesto. In past episodes we delved into Design Sprints and Agile…

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User Experience Manifesto 1.7

Posted in Experience Design

I want to thank everyone for the feedback we got on our first draft of the UX Manifesto. Here is my updated thoughts: Human-Centered over…

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User Experience Manifesto

Posted in Uncategorized

Based on the Agile Manifesto, I would like UX to have its own manifesto. Here is my first draft (below)… I would appreciate feedback. Human-Centered…

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User Experience Insights Drive Better AI

Posted in Data Science, and Experience Design

In the Harvard Business Review article, AI Won’t Change Companies Without Great UX, Michael Schrage asked the question, “As artificial intelligence algorithms infiltrate the enterprise,…

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Data Science Meets Design Thinking

Posted in Data Science, Data Visualization, and Design Thinking

In the O’Reilly article, Design thinking and data science: Solving problems with data necessitates a diversity of thought, Dean Malmgren from Datascope and Jon Wettersten from IDEO…

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UserZoom Sponsors UX Boot Camps

Posted in Agile, Design Thinking, and Experience Design

While helping BD Medical Technology redesign their intranet, I got the distinct honor and pleasure of working with the Nielsen Norman Group. NN/g conducted card…

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Why Easy to Use 2.0?

Posted in Agile, Books, and Experience Design

Easy to Use was a good book. It covered much of what I have learned over my many years of creating great user experiences with agile…

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